GRAPHIC DESIGN TEST | Jamie's Portfolio

The logo mock-up for Ciara Payne skillfully integrates her dual heritage with her professional identity as a voice actress. Centered around a vintage microphone, the design is surrounded by roses and clovers, subtly nodding to her English and Irish roots. The elegant, cursive typography adds a personal and sophisticated touch, the layout easily adjustable to ensure versatility across various platforms, from digital media to print. This thoughtful combination of cultural symbolism and professional relevance sets Ciara apart, creating a brand identity that is both unique and memorable.

CONTEXT

When Ciara Payne, a talented voice actress and a close friend, approached me for a logo, I knew it was important to create something that truly represented her unique background and vibrant personality. Our initial discussions revealed that Ciara had many ideas but was unsure how to focus them. We identified that her logo needed to convey something personal—something that would help her stand out in the competitive world of voice acting.

We decided to highlight Ciara's rich cultural background, having been raised in both the UK and Ireland. This dual heritage not only adds depth to her personal identity but also offers a unique angle that could set her apart in her profession. This became the foundation of the logo's concept.

Market and Audience Research

Given that her logo would be used across various platforms like her website, social media, and as a watermark on her reel videos, I researched the current trends in logos for voice actors and how they’re typically utilized in these contexts. I also looked into design elements that resonate with audiences from both the UK and Ireland, ensuring the logo would feel authentic and culturally relevant.